Agence France-PresseSeptember 19, 2013 08:22
Japan's Honda Motor launched its first low-cost car for Indonesia's booming automotive market Thursday, part of plans to more than quadruple sales in the country by 2016.
The launch of the Mobilia, a multi-purpose vehicle, comes as Honda builds its second plant in Indonesia to boost both production and sales.
Honda sold nearly 70,000 vehicles in Indonesia in 2012, and 62,000 in the first nine months of this year.
"Now we are going to enter the more mass-oriented market," president- director of Honda's Indonesian arm, Tomoki Uchida, told reporters.