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Google boosts mobile ad campaigns

Google began Wednesday letting businesses target mobile ads based on how close smartphone users might be to shops or what they might be craving at certain times of day. Google began upgrading its AdWords service with "enhanced campaigns" for advertisers trying to better connect with people accessing the Internet on the move with smartphones or tablet computers. "People are constantly connected and moving from one device to another to communicate, shop and stay entertained," Google senior vice president of engineering Sridhar Ramaswamy said in a blog post.
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