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Japan's Dentsu completes $4.8 bn Aegis takeover

Japanese advertising giant Dentsu said Wednesday it has completed a 3.16 billion pound ($4.8 billion) takeover of British media group Aegis after regulators approved the deal. Dentsu said Aegis was now a wholly owned subsidiary that would continue operating under its banner, with the combined group having operations in more than 100 countries and employing more than 36,000 people. Last year, Dentsu said it had agreed to buy Aegis in a surprise deal that will create a new global player to compete against the likes of advertising titans Omnicom, Publicis and WPP.

Japan's Dentsu to open in Myanmar

Japanese public relations company Dentsu will open an office in Myanmar's commercial capital Yangon next week, in the latest push by a Japanese firm to break into the potentially lucrative new market. The firm, the largest of its kind in Japan, said Thursday it would work with both foreign and local companies seeking to cash in on new opportunities in the country of 62 million people. Dentsu said it was looking to the 27th Southeast Asian Games, which Myanmar is set to host in December, as a source of advertising contracts.
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