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S. Korea's mobile ad market nearly doubles in 2013

By Kang Yoon-seung SEOUL, Feb. 18 (Yonhap) -- The local market for mobile advertisement nearly doubled on-year in 2013, a government report showed Tuesday, amid soaring number of smartphone users in the country. The Ministry of Science, ICT and Future Planning said the size of South Korea's mobile advert market was estimated at 416 billion won (US$392 million) last year, a leap from the 215.9 billion won in 2012. Last year's figure accounted for 4 percent of the entire advertisement market in the country, a twofold growth from 2 percent tallied a year earlier.

Adobe to buy digital marketing software company for $600 million

(Reuters) - Adobe Systems Incorporated said it had agreed to acquire privately held Neolane, which operates a software platform for managing digital marketing campaigns over multiple platforms, for $600 million in cash. The maker of Photoshop and Acrobat software said the move would "bring critical cross-channel campaign management capabilities to the Adobe Marketing Cloud." Adobe Marketing Cloud is a set of tools encompassing analytics, social, advertising, targeting, and web experience management solutions.

Adobe shifts to subscription model for software package, Creative Suite becomes Creative Cloud

NEW YORK, N.Y. - Adobe says it is moving to a subscription-based model for the software package it sells to designers, Web developers, video editors and other creative professionals. Adobe Systems Inc. said Monday that it will not release new versions of its Creative Suite software package. Instead, the maker of Photoshop, Illustrator and Acrobat, is shifting focus to Creative Cloud, which makes its software available through a monthly subscription that starts at $50 for an individual.

Calling all mad men: Harper government seeks bids for new 'action plan' ads

OTTAWA - The Harper government is looking for a creative contractor to continue those feel-good "economic action plan" ads that have blanketed the airwaves for the past four years. A new call for tenders says the winning advertising firm will spend up to the next three years handling ads on TV, radio, theatre screens and print and digital media. The ads are supposed "to inform Canadians about key initiatives, programs and benefits under Economic Action Plan 2013, which may include advertising Budget 2014," says the statement of work issued Friday by Public Works.

No discount' strategy beats slump

A tempting market strategy in this prolonged recession is to hold bargain sales. In fact, a lot of brands have begun seasonal discount sales to attract customers who have tightened their purse strings.But other companies are bucking the trend by continuing to maintain their price tags. These firms believe price cuts can increase sales in the short run but damage their brand image in the long-term, as customers would then expect to always buy goods at discount prices.One firm with a “no price cut strategy” is low-priced cosmetic brand Skin Food.

Ford was "shocked" by sexist poster ads in India, executive says

NEW YORK (Reuters) - Ford Motor Co <F.N> was "shocked" by a series of Indian poster advertisements that included one showing women tied up in the trunk of a Ford driven by ex-Italian Prime Minister Silvio Berlusconi, its chief marketing executive said on Wednesday. The Indian company that produced the ads fired employees over the incident earlier this week.
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