Nike en Is Under Armour ready to take Nike head on? <p>The message from Under Armour has gone from &quot;Will you protect this house?&quot; to &quot;I Will.&quot;</p> <p><a href="" target="_blank">read more</a></p> Companies Nike Under Armour Want to Know Emerging Markets Innovation United States Fri, 15 Feb 2013 19:07:50 +0000 Brian A. Shactman, CNBC 5756914 at Adidas hopes to boost sales with high-tech sneaker <p>As Under Armour prepares to launch a new ad campaign &mdash; as well as a new retail concept store in Baltimore, Md. &mdash; Adidas is launching a technology it claims will transform running shoes, which is approximately a $15 billion business.</p> <p><a href="" target="_blank">read more</a></p> Adidas Companies Nike Want to Know Culture & Lifestyle United States Mon, 18 Feb 2013 18:38:50 +0000 Brian A. Shactman, CNBC 5759149 at