AsianetApril 4, 2013 13:08
Thanks to a growing economy and increased political prestige in the last 10 years, Turkey ranks 19th among the 100 most valuable nation brands in the world.
But with no Turkish product having become a world brand so far, the target which the country has set for itself, which is to be one of the world's 10 biggest economies by 2023, the 100th anniversary of the founding of the Turkish Republic, looks like a distant, if not impossible, dream.
“If we don't become focused on branding, it's very difficult [for Turkey] to attain the targets set for 2023,” said Serdar Pirtini, a lectu
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