Agence France-PresseMarch 23, 2014 10:27
It's a global health fad with millions of fans in Europe and the United States, and yet in Greece, many people have never heard of 'Greek yoghurt'.
Equally surprising in an age when billions are spent on marketing, the term 'Greek yoghurt' is basically a quirk of fate.
"What is known abroad as 'Greek yoghurt' is called 'straggisto' (strained yoghurt) in Greece," explained Prokopis Ploumbis, a cheesemaker in the rural outskirts of Athens.
"The secret lies in the milk," he adds.