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Online dating service Cupid rejects claims it used fake profiles

(Reuters) - British online dating company Cupid Plc rejected as "misrepresentation and ill-informed speculation" media allegations about its methods to encourage people to buy subscriptions, sending its shares up as much as 79 percent. The BBC said last month that members of Cupid's online dating services suspected fake "flirtatious" messages had been used to encourage free users to sign up for paid subscriptions.

UPDATE 1-Online dating firm Cupid courts new markets as profits rise

LONDON, March 5 (Reuters) - British online dating firm Cupid Plc's profits rose 31 percent last year as it signed up more lonely hearts to its relationship websites, with the company planning to court customers in new markets in 2013. The company, which owns dating websites such as cupid.com and flirt.com, reported pretax profit of 9.2 million pounds ($13.9 million) on Tuesday, compared to 7 million in 2011.
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