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UPDATE 2-Ladbrokes signs software deal to boost online presence

* Ladbroke signs deal with software specialist Playtech * To take on 40 staff to form a new digital marketing team * Playtech success fee based on Ladbrokes earnings in 2017 * Ladbrokes shares up 7 pct, touch highest since 2008 (Writes through with details, share moves, analyst comment) By Isla Binnie
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