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Cuadrilla must tone down fracking safety claims - UK watchdog

LONDON (Reuters) - British shale gas explorer Cuadrilla Resources has been criticised by the country's advertising watchdog for exaggerating the safety of fracking, increasing concerns over the disputed extraction method. The Advertising Standards Authority (ASA) said Cuadrilla's assertion in a 2012 brochure that it uses "proven, safe technologies to explore for and recover natural gas" were misleading, exaggerated and not substantiated.
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