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Former General Mills CEO dies at age 96; was instrumental in popularizing fish sticks

PHOENIX - E. Robert Kinney, a former chief executive of General Mills who earlier in his career was instrumental in popularizing fish sticks, has died. He was 96. A statement from General Mills said Kinney died last week in Arizona. Kinney was a food company executive for most of his career, including a successful stint in leading Gorton's of Gloucester — a brand that became a mainstay in the frozen food aisle of the grocery store for generations. The company's success in the fish stick business prompted General Mills Inc. to acquire Gorton's in 1968.
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