The Canadian PressMay 16, 2013 16:47
PHOENIX - E. Robert Kinney, a former chief executive of General Mills who earlier in his career was instrumental in popularizing fish sticks, has died. He was 96.
A statement from General Mills said Kinney died last week in Arizona.
Kinney was a food company executive for most of his career, including a successful stint in leading Gorton's of Gloucester — a brand that became a mainstay in the frozen food aisle of the grocery store for generations. The company's success in the fish stick business prompted General Mills Inc. to acquire Gorton's in 1968.